Guides and playbooks written collectively by the team building Orisu, an AI ad creative platform for ecommerce and DTC brands. Everything we publish is tested on our own canvas first.
- PlaybooksHow to build festive campaigns that sell: Halloween to New Year, moment by momentHalloween, Black Friday, Christmas and the moments in between each need a different campaign. The 2026 dates, the five phases every campaign runs through, and how to keep your brand when everything turns red.
- PlaybooksMeta catalog ads with AI: turn your Shopify feed into catalog creativeHow to make AI creative for Meta catalog ads from a Shopify feed: what Meta's own AI does, the feed and image specs that matter, TikTok's differences, and a step-by-step run with real costs for 200 products.
- AI workflowsHow to give Claude or ChatGPT a canvas with MCP (step by step)Add a canvas to Claude or ChatGPT in about two minutes with an MCP connector, pick the right one for the job, and build your own MCP App if nothing fits. Includes setup, troubleshooting, and code.
- AI workflowsYou can now run Orisu from ChatGPTOrisu's MCP connector now works in ChatGPT. Add one URL, sign in, and build and run your content workflows without leaving the chat.
- PlaybooksHow to repurpose webinars into social clips with AIA 45-minute webinar holds a month of social content. This playbook walks through finding the moments, cutting the clips, captioning, resizing, and shipping them on-brand with AI.
- AI workflows7 AI content workflows every marketing team should stealSeven repeatable AI content workflows, from URL-to-ad-variants to one-click weekly drops, with the pipeline shape, who each is for, and how to build it.
- PlaybooksHow to storyboard AI video ads before you spend a creditAI video is too expensive to art-direct by re-rolling. Storyboard with cheap stills first, get sign-off, then animate only the approved frames. A step-by-step playbook.
- PlaybooksAI avatar videos for marketing: 7 on-brand use cases (2026)A practical roundup of where AI avatar and spokesperson videos earn their keep in marketing, plus the brand and legal lines you should not cross.
- PlaybooksA full product launch asset set from one URLHow to turn one product page URL into a complete launch pack (hero visuals, social announcements, ad variants, an email header, and a short video) in a single pipeline.
- AI workflowsMultimodal AI pipelines: image, video, text, and audio in one placeReal campaigns need scripts, voiceovers, video, captions, and thumbnails. What changes when all four content types share one pipeline, and when separate tools still win.
- PlaybooksThe Q4 holiday creative playbook: start your AI production line in JulyHoliday creative eats Q4 teams alive every year. Here's a month-by-month playbook for building an AI production line in July that carries you through Cyber Week.
- On-brand AIBrand consistency at scale: a playbook for lean teamsMore channels, more assets, same two designers. A six-step playbook for keeping everything on-brand when demand outgrows the team.
- On-brand AIHow to review AI content before it ships: a brand-safety checklistAI lets you make marketing content faster than anyone can check it. Here's a step-by-step review workflow to catch off-brand, false, or non-compliant output before it goes live.
- AI workflowsStructured prompting for AI video: the format behind consistent clipsVague prompts hand you a different video every run. Structured prompting (named components, formulas and JSON) is how marketing teams make AI video output consistent and repeatable enough to ship.
- PlaybooksAI dubbing for ads: localize one winning video ad into 10 languages (cost and lip-sync compared)How to dub a winning video ad into other languages with AI: when you need lip-sync and when a voice track is enough, what each language costs, how the main dubbing tools compare, and the review step you can't skip.
- Tools & comparisonsText in AI images: which models can actually spell in 2026AI image models still garble text by default. Here's why they struggle, which 2026 models render legible type, and the workflow for getting brand names and headlines right.
- PlaybooksTurn one blog post into a week of social content with AIStop letting posts die on publish day. A step-by-step AI workflow that turns one blog post into schedule-ready LinkedIn, X, and Instagram content: copy and visuals in your brand voice.
- AI workflowsWhat is MCP? The Model Context Protocol, explained for marketing teamsMCP, the Model Context Protocol, is the open standard that lets AI assistants plug into your real tools and data. Here's what it means for marketing teams, and when to use it.
- PlaybooksAI UGC ads: the honest playbook for on-brand creative at scaleAI UGC ads let lean teams test creator-style video at volume. Here's the honest playbook for making them on-brand and keeping them on the right side of the FTC's rules.
- AI workflowsAI content agents: what they actually do for marketing teamsAI content agents don't just generate one asset; they run multi-step content work on their own. Here's what they really do, where they help, and how to keep them on-brand.
- AI workflowsImage-to-video AI: the workflow that keeps your videos on-brandText-to-video reinvents your brand on every clip. Image-to-video anchors each generation to a reference image, so your characters and products stay consistent. Here is how it works and when to use it.
- On-brand AIAI ad disclosure rules 2026: Meta, TikTok, Google, YouTube, the EU AI Act and the FTCWhen AI-generated ads need a label in 2026, who applies it, and what gets an ad rejected, platform by platform: Meta, TikTok, Google Ads, YouTube, EU AI Act Article 50, the FTC and New York. Checked October 6, 2026.
- AI workflowsGenerative engine optimization: how to get your content cited by AI searchAI search engines answer questions instead of listing links. Here's what actually gets your content cited by ChatGPT, AI Overviews, and Perplexity, plus what Google says to skip.
- On-brand AIHow to keep AI images and video on-brandAI output drifts off-brand by default. A six-step playbook for getting your colors, style, and voice into every image and video you generate.
- PlaybooksThe AI ad variants playbook for performance marketersA step-by-step system for turning one approved ad concept into a tested matrix of on-brand variants (hooks, formats, and audiences) without losing your brand along the way.
- On-brand AIIntroducing Orisu: the on-brand AI content canvasOrisu is live. Paste your website, get a brand kit, and generate on-brand images, video, text, and audio on one visual canvas, with 100+ models under one subscription.
- PlaybooksOn-brand product imagery for ecommerce, without a studioTurn one clean product photo into lifestyle scenes, seasonal variants, and channel sizes that all match your brand, without a studio or a reshoot.
- AI workflowsWhat is a visual AI canvas? Nodes, edges, and runs explainedNodes, edges, and runs: the three primitives behind every visual AI canvas, how it compares to chat and automation tools, and when a canvas is overkill.
- On-brand AIWhat is an AI brand kit?An AI brand kit is a machine-readable brand system that AI generation reads automatically. Here's how it differs from PDFs, asset folders, and prompt snippets.