Orisu Team
The people building Orisu
How to repurpose webinars into social clips with AI
A 45-minute webinar holds a month of social content. This playbook walks through finding the moments, cutting the clips, captioning, resizing, and shipping them on-brand with AI.
AI workflows
7 AI content workflows every marketing team should steal
Seven repeatable AI content workflows, from URL-to-ad-variants to one-click weekly drops, with the pipeline shape, who each is for, and how to build it.
Playbooks
How to storyboard AI video ads before you spend a credit
AI video is too expensive to art-direct by re-rolling. Storyboard with cheap stills first, get sign-off, then animate only the approved frames. A step-by-step playbook.
Playbooks
AI avatar videos for marketing: 7 on-brand use cases (2026)
A practical roundup of where AI avatar and spokesperson videos earn their keep in marketing — plus the brand and legal lines you should not cross.
Playbooks
A full product launch asset set from one URL
How to turn one product page URL into a complete launch pack (hero visuals, social announcements, ad variants, an email header, and a short video) in a single pipeline.
AI workflows
Multimodal AI pipelines: image, video, text, and audio in one place
Real campaigns need scripts, voiceovers, video, captions, and thumbnails. What changes when all four content types share one pipeline, and when separate tools still win.
Playbooks
The Q4 holiday creative playbook: start your AI production line in July
Holiday creative eats Q4 teams alive every year. Here's a month-by-month playbook for building an AI production line in July that carries you through Cyber Week.
On-brand AI
Brand consistency at scale: a playbook for lean teams
More channels, more assets, same two designers. A six-step playbook for keeping everything on-brand when demand outgrows the team.
On-brand AI
How to review AI content before it ships: a brand-safety checklist
AI lets you make marketing content faster than anyone can check it. Here's a step-by-step review workflow to catch off-brand, false, or non-compliant output before it goes live.
AI workflows
Structured prompting for AI video: the format behind consistent clips
Vague prompts hand you a different video every run. Structured prompting — named components, formulas, and JSON — is how marketing teams make AI video output consistent and repeatable enough to ship.
Playbooks
AI ad localization at scale: one campaign, every market, on-brand
Translating an ad is the easy part. Keeping it on-brand across every market is the hard part. Here's a repeatable workflow for localizing AI ad creative at scale.
Tools & comparisons
Text in AI images: which models can actually spell in 2026
AI image models still garble text by default. Here's why they struggle, which 2026 models render legible type, and the workflow for getting brand names and headlines right.
Playbooks
Turn one blog post into a week of social content with AI
Stop letting posts die on publish day. A step-by-step AI workflow that turns one blog post into schedule-ready LinkedIn, X, and Instagram content: copy and visuals in your brand voice.
AI workflows
What is MCP? The Model Context Protocol, explained for marketing teams
MCP, the Model Context Protocol, is the open standard that lets AI assistants plug into your real tools and data. Here's what it means for marketing teams, and when to use it.
Playbooks
AI UGC ads: the honest playbook for on-brand creative at scale
AI UGC ads let lean teams test creator-style video at volume. Here's the honest playbook for making them on-brand and keeping them on the right side of the FTC's rules.
AI workflows
AI content agents: what they actually do for marketing teams
AI content agents don't just generate one asset; they run multi-step content work on their own. Here's what they really do, where they help, and how to keep them on-brand.
AI workflows
Image-to-video AI: the workflow that keeps your videos on-brand
Text-to-video reinvents your brand on every clip. Image-to-video anchors each generation to a reference image, so your characters and products stay consistent. Here is how it works and when to use it.
On-brand AI
AI content disclosure: what marketing teams must label before August 2026
New EU rules require labelling AI-generated content from August 2, 2026. Here's what disclosure means for marketing teams, how watermarks and Content Credentials work, and how to stay on-brand while staying compliant.
AI workflows
Generative engine optimization: how to get your content cited by AI search
AI search engines answer questions instead of listing links. Here's what actually gets your content cited by ChatGPT, AI Overviews, and Perplexity, plus what Google says to skip.
On-brand AI
How to keep AI images and video on-brand
AI output drifts off-brand by default. A six-step playbook for getting your colors, style, and voice into every image and video you generate.
Playbooks
The AI ad variants playbook for performance marketers
A step-by-step system for turning one approved ad concept into a tested matrix of on-brand variants (hooks, formats, and audiences) without losing your brand along the way.
On-brand AI
Introducing Orisu: the on-brand AI content canvas
Orisu is live. Paste your website, get a brand kit, and generate on-brand images, video, text, and audio on one visual canvas, with 100+ models under one subscription.
Playbooks
On-brand product imagery for ecommerce, without a studio
Turn one clean product photo into lifestyle scenes, seasonal variants, and channel sizes that all match your brand, without a studio or a reshoot.
AI workflows
What is a visual AI canvas? Nodes, edges, and runs explained
Nodes, edges, and runs: the three primitives behind every visual AI canvas, how it compares to chat and automation tools, and when a canvas is overkill.
On-brand AI
What is an AI brand kit?
An AI brand kit is a machine-readable brand system that AI generation reads automatically. Here's how it differs from PDFs, asset folders, and prompt snippets.