UGC-style ads, minus the chaos.
Hooks, scripts, voiceovers and AI video on one canvas — a UGC ad pipeline you build once and rerun for every product, hook and channel, in a voice that's still recognizably yours.
Sounds like you, every take
The brand kit's voice steers every script and caption, so a hundred spots don't drift into a hundred personalities.
your-brand.kit → every script nodeVariants are a rerun
New hook, same pipeline. Only the changed steps recompute, so testing ten angles costs minutes, not a production week.
changed steps recompute · rest is cachedOne subscription, whole stack
Text, voice and video models live behind the same ports — no separate script tool, voice tool and video tool to pay for.
text · voice · video · one billBuilt once. Run forever.
Write the hook once, in your voice.
A text node drafts hooks and scripts against your brand kit's tone — direct, warm, no hype, whatever yours says.
Edit on the canvas; the downstream nodes pick up the change automatically.
Give it a voice, then a face.
Voice models read the script in takes; video models generate the footage. Swap either model without rewiring the graph.
Everything stays reviewable per node — re-take the voice without regenerating the video.
Ten angles before lunch.
Feed the pipeline a list of hooks and rerun — each variant lands sized and captioned for the channel.
Ship it to the team as an app: they type a hook, press run, and stay on-brand without opening the canvas.
Ten hooks in, ten spots out.
Open the UGC template, paste your URL for the brand kit, and run the whole pipeline on the free tier — the canvas shows the cost before you press run.
How this works in practice.
What is a UGC-style ad?
A spot that looks like a creator filmed it — direct-to-camera energy, casual pacing, captions on screen — rather than a polished studio production. Orisu builds them from a script-to-video pipeline steered by your brand kit, so the casual look doesn't cost you the brand voice.
Which AI models can the pipeline use for voiceover and video?
Voice models like ElevenLabs and video models like Veo or Kling sit behind the same ports, all in one subscription. Pick a model per node and swap it later without rewiring the workflow.
Can I test different hooks without rebuilding the ad?
Yes — the hook is just an input. Type a new one and rerun; only the steps after the change recompute, so a new angle costs a rerun, not a rebuild.
Do I have to build this pipeline myself?
No. Start from a template, or describe what you want and Orisu drafts the pipeline — nodes, wires and all. You can also build it step by step if you prefer.
What does it cost to run?
Every node shows its estimated credit cost on the canvas, and a run shows its total before you press it. The free tier needs no credit card.
Can my team use it without learning the canvas?
Yes. App Mode turns the pipeline into a simple form — inputs on top, a run button, outputs below. No canvas knowledge needed.
Can I change models later?
Yes. Models sit behind the same ports, so you can swap one without rewiring the workflow.
Ship your first spot.
Start free: paste your URL for the brand kit, pick a template, and have a UGC-style pipeline running today.