Playbooks
Step-by-step guides for ecommerce, DTC and agency teams, each built around a workflow you can copy.
How to build festive campaigns that sell: Halloween to New Year, moment by momentHalloween, Black Friday, Christmas and the moments in between each need a different campaign. The 2026 dates, the five phases every campaign runs through, and how to keep your brand when everything turns red.
Meta catalog ads with AI: turn your Shopify feed into catalog creativeHow to make AI creative for Meta catalog ads from a Shopify feed: what Meta's own AI does, the feed and image specs that matter, TikTok's differences, and a step-by-step run with real costs for 200 products.
How to repurpose webinars into social clips with AIA 45-minute webinar holds a month of social content. This playbook walks through finding the moments, cutting the clips, captioning, resizing, and shipping them on-brand with AI.- PlaybooksHow to storyboard AI video ads before you spend a creditAI video is too expensive to art-direct by re-rolling. Storyboard with cheap stills first, get sign-off, then animate only the approved frames. A step-by-step playbook.
- PlaybooksAI avatar videos for marketing: 7 on-brand use cases (2026)A practical roundup of where AI avatar and spokesperson videos earn their keep in marketing, plus the brand and legal lines you should not cross.
- PlaybooksA full product launch asset set from one URLHow to turn one product page URL into a complete launch pack (hero visuals, social announcements, ad variants, an email header, and a short video) in a single pipeline.
- PlaybooksThe Q4 holiday creative playbook: start your AI production line in JulyHoliday creative eats Q4 teams alive every year. Here's a month-by-month playbook for building an AI production line in July that carries you through Cyber Week.
- PlaybooksAI dubbing for ads: localize one winning video ad into 10 languages (cost and lip-sync compared)How to dub a winning video ad into other languages with AI: when you need lip-sync and when a voice track is enough, what each language costs, how the main dubbing tools compare, and the review step you can't skip.
- PlaybooksTurn one blog post into a week of social content with AIStop letting posts die on publish day. A step-by-step AI workflow that turns one blog post into schedule-ready LinkedIn, X, and Instagram content: copy and visuals in your brand voice.
- PlaybooksAI UGC ads: the honest playbook for on-brand creative at scaleAI UGC ads let lean teams test creator-style video at volume. Here's the honest playbook for making them on-brand and keeping them on the right side of the FTC's rules.
- PlaybooksThe AI ad variants playbook for performance marketersA step-by-step system for turning one approved ad concept into a tested matrix of on-brand variants (hooks, formats, and audiences) without losing your brand along the way.
- PlaybooksAI creative for agencies: keep every client on-brandAgencies juggle many brands at once, and AI that drifts off-brand is a client-trust problem. A playbook for per-client brand kits and one reusable pipeline.
- PlaybooksOn-brand product imagery for ecommerce, without a studioTurn one clean product photo into lifestyle scenes, seasonal variants, and channel sizes that all match your brand, without a studio or a reshoot.