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Playbooks

Step-by-step use-case guides for marketing, ecommerce, and agency teams.

Origami editorial scene for Playbooks
Playbooks

What native 30-second AI video changes for ad makers

Seedance 2.5 generates 30-second clips in one pass, with sound. Here's what that changes for UGC-style ads, how to draft cheap and finish long, and how to have the workflow ready before the model ships.

Orisu Research3 min read
Playbooks

How to repurpose webinars into social clips with AI

A 45-minute webinar holds a month of social content. This playbook walks through finding the moments, cutting the clips, captioning, resizing, and shipping them on-brand with AI.

Orisu Team6 min read
Playbooks

How to storyboard AI video ads before you spend a credit

AI video is too expensive to art-direct by re-rolling. Storyboard with cheap stills first, get sign-off, then animate only the approved frames. A step-by-step playbook.

Orisu Team7 min read
Playbooks

AI avatar videos for marketing: 7 on-brand use cases (2026)

A practical roundup of where AI avatar and spokesperson videos earn their keep in marketing — plus the brand and legal lines you should not cross.

Orisu Team8 min read
Playbooks

A full product launch asset set from one URL

How to turn one product page URL into a complete launch pack (hero visuals, social announcements, ad variants, an email header, and a short video) in a single pipeline.

Orisu Team6 min read
Playbooks

The Q4 holiday creative playbook: start your AI production line in July

Holiday creative eats Q4 teams alive every year. Here's a month-by-month playbook for building an AI production line in July that carries you through Cyber Week.

Orisu Team6 min read
Playbooks

AI ad localization at scale: one campaign, every market, on-brand

Translating an ad is the easy part. Keeping it on-brand across every market is the hard part. Here's a repeatable workflow for localizing AI ad creative at scale.

Orisu Team7 min read
Playbooks

Turn one blog post into a week of social content with AI

Stop letting posts die on publish day. A step-by-step AI workflow that turns one blog post into schedule-ready LinkedIn, X, and Instagram content: copy and visuals in your brand voice.

Orisu Team6 min read
Playbooks

AI UGC ads: the honest playbook for on-brand creative at scale

AI UGC ads let lean teams test creator-style video at volume. Here's the honest playbook for making them on-brand and keeping them on the right side of the FTC's rules.

Orisu Team7 min read
Playbooks

The AI ad variants playbook for performance marketers

A step-by-step system for turning one approved ad concept into a tested matrix of on-brand variants (hooks, formats, and audiences) without losing your brand along the way.

Orisu Team7 min read
Playbooks

AI creative for agencies: keep every client on-brand

Agencies juggle many brands at once, and AI that drifts off-brand is a client-trust problem. A playbook for per-client brand kits and one reusable pipeline.

Ari Ivogli7 min read
Playbooks

On-brand product imagery for ecommerce, without a studio

Turn one clean product photo into lifestyle scenes, seasonal variants, and channel sizes that all match your brand, without a studio or a reshoot.

Orisu Team7 min read