On-brand AI
How to keep AI images, video and copy looking like your brand: brand kits, consistency, and fixing drift.
Can you use AI-generated content commercially? Licenses, ownership, and indemnity comparedThree different questions hide inside 'is this AI image safe to use?': license, ownership, and who pays if you get sued. Here's how the major AI providers differ on each, and what it means for brand teams.
Prompts, voice profiles, or fine-tuning: how to keep AI copy in your brand voiceAI copy drifts into a generic voice fast. Compare the three ways to hold your brand voice in AI writing (prompt examples, a stored voice profile and fine-tuning) and which to reach for first.
Machine-readable brand guidelines: making your brand legible to AIYour brand guidelines' most frequent reader is now a machine. Here's what machine-readable brand guidelines are, why the PDF fails, and how to translate voice and visual rules into instructions AI can follow.- On-brand AIReference images, brand kits, or fine-tuning: how to lock AI to your brandThree ways to make AI generation match your brand: reference images, a structured brand kit, and fine-tuning. How each works, where each breaks, and which to reach for first.
- On-brand AIBrand consistency at scale: a playbook for lean teamsMore channels, more assets, same two designers. A six-step playbook for keeping everything on-brand when demand outgrows the team.
- On-brand AIHow to review AI content before it ships: a brand-safety checklistAI lets you make marketing content faster than anyone can check it. Here's a step-by-step review workflow to catch off-brand, false, or non-compliant output before it goes live.
- On-brand AIConsistent AI characters: how to keep a brand mascot on-modelAI image models redraw your character every time by default. Here's how consistent-character generation works in 2026, the methods that hold a face steady, and how to keep a brand mascot on-model.
- On-brand AIAI ad disclosure rules 2026: Meta, TikTok, Google, YouTube, the EU AI Act and the FTCWhen AI-generated ads need a label in 2026, who applies it, and what gets an ad rejected, platform by platform: Meta, TikTok, Google Ads, YouTube, EU AI Act Article 50, the FTC and New York. Checked October 6, 2026.
- On-brand AIHow to keep AI images and video on-brandAI output drifts off-brand by default. A six-step playbook for getting your colors, style, and voice into every image and video you generate.
- On-brand AIIntroducing Orisu: the on-brand AI content canvasOrisu is live. Paste your website, get a brand kit, and generate on-brand images, video, text, and audio on one visual canvas, with 100+ models under one subscription.
- On-brand AIOn-brand AI content: the complete guideAI can generate anything except your brand, unless you build a system for it. The complete framework: codify, inject, repeat, review, measure.
- On-brand AIWhat is an AI brand kit?An AI brand kit is a machine-readable brand system that AI generation reads automatically. Here's how it differs from PDFs, asset folders, and prompt snippets.
- On-brand AIWhy your AI content looks off-brand (and how to fix it)AI output looks generic because models average the internet and prompts can't carry a brand system. Here's the diagnosis, and the fixes, cheapest first.