On-brand AI
Keeping AI-generated content true to your brand — kits, consistency, and fixing drift.
Prompts, voice profiles, or fine-tuning: how to keep AI copy in your brand voice
AI copy drifts into a generic voice fast. Compare the three ways to hold your brand voice in AI writing — prompt examples, a stored voice profile, and fine-tuning — and which to reach for first.
On-brand AI
Machine-readable brand guidelines: making your brand legible to AI
Your brand guidelines' most frequent reader is now a machine. Here's what machine-readable brand guidelines are, why the PDF fails, and how to translate voice and visual rules into instructions AI can follow.
On-brand AI
Reference images, brand kits, or fine-tuning: how to lock AI to your brand
Three ways to make AI generation match your brand: reference images, a structured brand kit, and fine-tuning. How each works, where each breaks, and which to reach for first.
On-brand AI
Brand consistency at scale: a playbook for lean teams
More channels, more assets, same two designers. A six-step playbook for keeping everything on-brand when demand outgrows the team.
On-brand AI
How to review AI content before it ships: a brand-safety checklist
AI lets you make marketing content faster than anyone can check it. Here's a step-by-step review workflow to catch off-brand, false, or non-compliant output before it goes live.
On-brand AI
Consistent AI characters: how to keep a brand mascot on-model
AI image models redraw your character every time by default. Here's how consistent-character generation works in 2026, the methods that hold a face steady, and how to keep a brand mascot on-model.
On-brand AI
AI content disclosure: what marketing teams must label before August 2026
New EU rules require labelling AI-generated content from August 2, 2026. Here's what disclosure means for marketing teams, how watermarks and Content Credentials work, and how to stay on-brand while staying compliant.
On-brand AI
How to keep AI images and video on-brand
AI output drifts off-brand by default. A six-step playbook for getting your colors, style, and voice into every image and video you generate.
On-brand AI
Introducing Orisu: the on-brand AI content canvas
Orisu is live. Paste your website, get a brand kit, and generate on-brand images, video, text, and audio on one visual canvas, with 100+ models under one subscription.
On-brand AI
On-brand AI content: the complete guide
AI can generate anything except your brand, unless you build a system for it. The complete framework: codify, inject, repeat, review, measure.
On-brand AI
What is an AI brand kit?
An AI brand kit is a machine-readable brand system that AI generation reads automatically. Here's how it differs from PDFs, asset folders, and prompt snippets.
On-brand AI
Why your AI content looks off-brand (and how to fix it)
AI output looks generic because models average the internet and prompts can't carry a brand system. Here's the diagnosis, and the fixes, cheapest first.