Orisu Research
Data & model analysis at Orisu
What native 30-second AI video changes for ad makers
Seedance 2.5 generates 30-second clips in one pass, with sound. Here's what that changes for UGC-style ads, how to draft cheap and finish long, and how to have the workflow ready before the model ships.
Tools & comparisons
Seedance 2.5: release date, what's new, and how to be ready on day one
ByteDance's Seedance 2.5 brings native 30-second clips, 50 reference inputs, and joint audio-video generation. What's confirmed, what's not, and how to have a workflow ready the day it ships.
Tools & comparisons
How much does AI content generation actually cost? (2026)
What AI content generation really costs in 2026: seat vs credit vs API pricing, why video dwarfs images, where the hidden waste hides, and a formula for estimating your own volume.
On-brand AI
Prompts, voice profiles, or fine-tuning: how to keep AI copy in your brand voice
AI copy drifts into a generic voice fast. Compare the three ways to hold your brand voice in AI writing — prompt examples, a stored voice profile, and fine-tuning — and which to reach for first.
AI workflows
Meta, Google, and TikTok will generate your ads now. Should you let them?
Meta's Muse Image, TikTok Symphony, and Google's asset generation all make ad creative for you. Where platform AI helps, where it flattens your brand, and how to split the work.
Tools & comparisons
Veo, Kling, and friends: which AI video model to use when
A job-by-job guide to picking an AI video model: cinematic spots, UGC-style product clips, animating stills, talking heads, and cheap drafts vs hero finals.
Tools & comparisons
AI image model leaderboards in 2026: what the rankings actually measure
The top AI image models now sit within a handful of Elo points on the public arenas. Here's what those leaderboards measure, what they miss, and how marketing teams should read them.
On-brand AI
Reference images, brand kits, or fine-tuning: how to lock AI to your brand
Three ways to make AI generation match your brand: reference images, a structured brand kit, and fine-tuning. How each works, where each breaks, and which to reach for first.
Tools & comparisons
AI voiceover for marketing videos: which text-to-speech to use when
AI voiceover is good enough for real marketing video now, but the right approach depends on the job. How dedicated TTS, native-audio video, avatar tools, and human voice compare, and when to use each.
Tools & comparisons
AI music for marketing videos: what's safe to use, and how to stay on-brand
AI can now write studio-grade music from a text prompt — but not every tool is cleared for commercial use. Here's what AI music is, where it's safe for marketing, and how to keep it on-brand.
Tools & comparisons
Nano Banana, Seedream, Flux: which AI image model to use when
A practical guide to picking between the Nano Banana, Seedream, and Flux model families by job: product scenes, text in images, character consistency, edits, and volume work.
On-brand AI
Consistent AI characters: how to keep a brand mascot on-model
AI image models redraw your character every time by default. Here's how consistent-character generation works in 2026, the methods that hold a face steady, and how to keep a brand mascot on-model.
Tools & comparisons
AI video with native audio: what it changes for marketing teams
AI video models now generate dialogue, sound effects, and music in the same pass as the picture. Here's what native audio is, why it matters in 2026, and how to use it on-brand.
Tools & comparisons
The best AI image generators for marketing teams (2026)
Eight AI image generators compared for marketing work (output quality, brand control, team fit, and licensing) from Midjourney to Firefly, plus where a multi-model canvas fits.
Tools & comparisons
The best AI video tools for ads (2026)
Veo, Sora, Kling, Runway, Creatify, HeyGen, and Orisu compared for ad work: what each is strongest at, where it falls short, and how pricing works.