Ari is the founder of Orisu. He builds the canvas, the brand-kit engine, and most of what you read here, and spends an unreasonable amount of time making AI output stay on brand.
- AI workflowsWhy give your AI agent a canvas? What changes when Claude or ChatGPT can see the workChat is a poor place to hold a plan with ten steps. Here's what a canvas gives Claude, ChatGPT, or your own agent, which tools offer one in 2026, and when plain chat is still enough.
- On-brand AIMachine-readable brand guidelines: making your brand legible to AIYour brand guidelines' most frequent reader is now a machine. Here's what machine-readable brand guidelines are, why the PDF fails, and how to translate voice and visual rules into instructions AI can follow.
- AI workflowsAI slop: what it is, and how marketing teams avoid it'Slop' was Merriam-Webster's 2025 word of the year: low-quality AI content made in quantity. Here's why marketing teams produce it, what it costs, and the workflow that prevents it.
- AI workflowsFrom prompt to pipeline: making AI content repeatableTeams climb the same ladder: one-off prompts, saved prompts, prompt chains, visible pipelines. What breaks at each rung, and the three properties that make AI content actually repeatable.
- PlaybooksAI creative for agencies: keep every client on-brandAgencies juggle many brands at once, and AI that drifts off-brand is a client-trust problem. A playbook for per-client brand kits and one reusable pipeline.
- AI workflowsHow to build an AI content workflowChat threads don't scale into production. Here is the full method for building an AI content workflow: define the recurring output, map the steps, add human review, and save it as a graph your team can rerun.
- On-brand AIOn-brand AI content: the complete guideAI can generate anything except your brand, unless you build a system for it. The complete framework: codify, inject, repeat, review, measure.
- On-brand AIWhy your AI content looks off-brand (and how to fix it)AI output looks generic because models average the internet and prompts can't carry a brand system. Here's the diagnosis, and the fixes, cheapest first.